• My intention is to get you amazing results and give you a great experience, so much so, that I get the opportunity to continue coaching you, even after the 6-week challenge. But you're not obligated to keep me as your trainer after the challenge.
• Six weeks demonstrates the importance of the lesson of the Tortoise and the Hare. Fly out of the gate, go as hard as you can, overachieve for the first few weeks of the Challenge. It’s a great way to flame-out by week three. To win the race and make it through to the end requires patience, dedication, and a commitment to inching forward daily.
• Home of the free 6 week weight loss challenge. If you are accepted, be ready to make some serious changes to your lifestyle and get results! Register now for free.
• You see, our challenge protocols offer support and accountability which leads to maximized results. With our 6 Week Challenge we offer participants the full support of our proven nutrition, exercise and coaching program with the chance to earn the full six weeks FREE for sticking to the food plan (S.T.T.F.P.).

WELCOME TO:

6-Week Challenge

Goals Amanda came into the Total Gym Challenge feeling defeated. She wanted to lose 15-20 lbs at a starting weight of 186.6 lbs, and to enjoy wearing tank tops again. Results After one week, Amanda lost 10 lbs. After 3 weeks, she lost a total of 16 lbs, 6% body fat and 16 inches!.

Get new customers by offering a 6-Week Fitness Challenge

Live PreviewStrategy GuideCreate CampaignLive Preview Strategy Guide Create Campaign Back to Campaigns

Description

The 6-Week Challenge Campaign is an incredible technique to get new clients. On the Sign Up Page, people are asked to sign up for a limited-time offer for a 6-week fitness challenge.

After people sign up for the challenge, you follow up with them by phone or email to get them to finalize their purchase and place in the program.

A 6-week Challenge is 6-week fitness program that helps people transform themselves and meet their fitness goals. And by framing it as a limited-time offer, it creates a very exciting proposal for people who are interested in a short-term program to improve their health.

Campaign

The 6-Week Challenge Campaign has 3 steps:

Step 1: Facebook Ad

Advertise to people on Facebook who are interested in personal fitness training in your local area to drive them to your Sign Up Page.

Results 6 Week Challenge

Step 2: Signup Page

On the Sign Up Page, people sign up for a place in your 6-Week Challenge Program by through the sign up form.

Step 3: Thank You Page

The Thank You Page confirms people have signed up to join your program and tell them what will happen next.

Step 1: Facebook Ad

Facebook Ads allow you to target people who are interested in personal fitness training in your local area to drive them to your Sign Up Page.

Below is a pre-built Facebook Ad and Target Audience that we use for one of our fitness clients:

• 1. Ad

  Text

  Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to Sign up for our 6-Week Fitness Challenge. Then show the aspects of the 6-Week Challenge in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the offer ends soon to create a sense of urgency.

  Image

  Use an exciting, eye-catching image with a orange border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.

  Headline

  This headline format, WIN [PRIZE]!, acts as a call-to-action to tell people what to do. This makes it easy for them to quickly understand the offer and what will happen when they click the Ad, which decreases their uncertainty and makes it more likely that they’ll click.

  Newsfeed Link Description

  Provide a sentence or two with some extra details on your 6-Week Challenge.

  Call-to-Action

  This is the button people click on the Ad to be taken to your Campaign.

  Facebook only gives you a few options for this. For 6-Week Challenge Campaigns, Sign Up performs best as it’s the text option that’s closest to the action people are taking – signing up for your 6-Week Challenge

• 2. Target audience

  Here’s the targeting we recommend:

  Interests/Behaviour Targeting

  Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.

  We recommend using Facebook’s Fitness Interests:

Age, Gender, Language and Location Targeting

Age, Gender, Location and Language targeting should reflect who your most common clients are. If you generally train people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.

Why are Facebook Ads effective for this Campaign?

The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.

Need help with Facebook Ads?

Book a Free ConsultationRead Our Facebook Ads Guide

Step 2: Signup Page

The Sign Up Page is where people sign up to join the 6-Week Challenge Program. It has two jobs:

• 1. Get people excited about your 6-Week Challenge Program:

  The page includes a number of sections to show people how your program will help transform them and reach their health goals.

• 2. Make it easy for people to sign up:

  The sign up form is shown at the top of the page so people will see it immediately when they visit the page.

Sign Up Page Sections

Show your logo and phone number right at the top, so people can easily reach you right from the page..

Headline:

The headline tells people what the program is so they immediately know what the page is when they land on it.

Subtext:

In 1-2 sentences, tell people what the value of your program is and what they should do on the page.

The Offer:

Show the amount that people will save on the program price by signing up now. And below that show how much the price of the program is now, vs. what it is regularly.

Iron Tribe 6 Week Challenge Results

Display the benefits of your program in the form of questions to show people what they’ll get out of it: Improved health, accomplishing their goals, etc. Then tell them how many spots are available in your program to make them see that there is a limited amount of space left.

Use this section to give more in-depth details on what’s included in the program so they can learn everything they need to understand what the program is about.

Show a testimonial from one of your clients to showcase the value and results that they’ve received by completing your 6-Week Challenge Program.

Step 3: Thank You Page

After a person fills out the offer form, they’re taken to the Thank You Page. On this page, you show people a message to thank them for signing up, and to tell them that you’ll contact them soon to confirm their placement and payment in the program

Thank You Page Sections

Top Bar

Display your logo and phone number at the top of the page, so people can easily call you right from the page.

Thank You Message

Thank people for signing up and tell them what will happen next: You’ll contact them shortly by email or phone to get them set up and started in your program.

How to create this Campaign in Wishpond

The 6-Week Challenge Campaign is available for free on all Wishpond plans. Here’s how to use it:

Sign up for a Wishpond account.

Select Fitness & Health as your Industry

6 Week Fitness Challenge Free

In the Campaigns Dashboard, click View More, then scroll down and click on 6-Week Challenge. This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look just like they do above, and you’ll be able to customize them however you want.

Publish your Campaign to your website, or a wishpond.com URL.

Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.